Writing For The Web

A fresh approach to web writing training

We provide clear simple guidelines for writers. Not only will your pages communicate more clearly with your audiences but, after our training, the text content will look good too.

Based in the UK, we are in our 11th year of teaching people to write content for the web. We are unique in providing inhouse, public training courses and a complementary web writing elearning course.

More about us

Inhouse courses tailored for you

Our inhouse web writing training courses are packed with useful tips and ideas. Training can cover writing for intranets, websites and email newsletters or just one of these.

By working closely with you we create a course that will exactly match your communication aims and objectives. Once the training is over we will not be surprised if you go on to win web awards.

Web writing workshops, London and Edinburgh
London (7 Oct) and Edinburgh (14 Oct). Sign up now and get an early bird 10% discount! This is a popular and enjoyable and up-to-the minute course!

'The course was brilliant. Everybody appreciated it and found it very useful. And we’ve just won the Crystal Mark. We rewrote some of our hardest-to-read pages to make them clearer. Now we’re just getting everybody else on board to put good web writing into practice.'

Liz Maule, Cherwell District Council. Of the 34 local authorities we have trained, 31 have gone on to earn a Plain English Crystal Mark from the Plain English Campaign.
Web writing elearning - a new way to learn

Learn to write for the web at your own pace, in your own time - at work or at home - with our elearning course. Pay online and start learning immediately.
Read the feedback from the elearning course below:
Expert website analysis
Malcolm Davison has carried out professional new media judging for 10 years and will give you feedback on your website from £99 +VAT.

Malcolm Davison

With more than 25 years' experience in corporate and agency environments Malcolm has now trained staff from over 500 organisations in web writing and related topics. More information.
Check out who we have worked for in your industry / business / organisation sector.

Read what people say about our courses
Feature articles

When less is more

When writing online - how do we compensate for the difficulties of reading web copy from a screen?

How to attract readers to your text

Designers need to understand how to attract readers to web page text. Here are some tips on how to achieve this.

Don't click here!

This very popular article examines the arguments for and against using 'click here' as a link, and comes up with some surprising conclusions.

The art of search engine optimisation

A useful basic introduction to the principles of search engine optimisation and its implications for web writing.
Over 30 more articles